When it comes to SEO services in Singapore, the pricing landscape can often seem complex and unpredictable. Many people expect SEO to be a straightforward, one-time investment that will deliver quick results, but the reality can be far from the truth. SEO is a long-term process that requires a blend of strategy, expertise, and consistent effort. Thus, this directly impacts how the pricing is structured.
In Singapore, SEO pricing can range from a few hundred to several thousand dollars per month, depending on the scope of services, the level of customization, and many other contributing factors. Below, we’ll break down the typical costs associated with SEO services to help you set realistic expectations for how much you should pay for SEO and what SEO services you can get with the money you spend.
How Much Does SEO Service Cost in Singapore?
As explained before, SEO services costs in Singapore can differ widely depending on the agency’s approach, strategies, experience, pricing models, and even specific project needs. Below, we’ve outlined the fundamental services included at each level and what service you can expect to get.
At Cardinal Digital, our pricing is structured around each of our clients’ unique needs, budgets, and specific goals. We’re dedicated to delivering tailored SEO solutions that align with your vision and help you achieve measurable results. Interested in improving your business with SEO services? Contact our expert team at Cardinal Digital today!
What Do SEO Services Typically Include?
These are some services that you can expect from us:
- Website Audit: Your website will undergo an in-depth audit to identify how you are currently performing on search. The result of the audit will provide us with a detailed analysis of your site's weaknesses and what can be done to improve your site's performance.
- Keyword Research: Keyword research is the backbone of our SEO. With it, we are able to identify keywords that are highly relevant to your business and capable of driving high-quality traffic to your website. Performing comprehensive keyword research will properly lead to effective SEO strategies and better-achieved goals.
- On-Page Optimization: Making adjustments to website elements such as headers, meta tags, content, and even URL structures to make them more search-engine friendly.
- Link Building: Using various methods, we will acquire high-quality links from reputable and relevant websites to improve your site's authority, relevance, and trust, leading to better search rankings.
- High-Quality Content: Content is also another backbone of our SEO campaign. Writing relevant and high-quality content can help ensure that your website can dominate your industry in the SERP. Our team can help you develop high-quality and relevant content, but if you have your in-house writers, we can also help in crafting content outlines and provide an insightful guide on how to write SEO-friendly pieces.
- Technical SEO: We use a 2-phase complete technical audit to identify all backend issues that might be affecting the ability of search engines to understand, crawl, and index your website pages.
What Affects SEO Pricing In Singapore?
The reality of SEO pricing in Singapore is not as simple as you might think. It encompasses a lot of factors that determine SEO pricing. Below are some of the factors that often affect SEO pricing.
New Domains
If you just bought a new website domain, you may need more time and a thorough strategy to gain the trust of Google. We’ve worked with clients who were just starting out and with a low monthly budget. They typically began seeing initial results within a few months of their SEO campaign. Building authority involves ongoing efforts in content, link-building, and technical SEO. This will gradually improve the site’s visibility and credibility on search engines.
Number of Keywords
Keywords play a crucial factor in SEO strategy, thus the pricing for SEO services will differ based on the number of keywords targeted. For example, if you expect 50 keywords for your site, this means that you may have to pay more. As the number of keywords increases, it also means that the SEO specialist workload will escalate. However, we always focus on keeping costs as moderate as possible by targeting only the essential keywords needed for optimal results.
Keyword Themes
Certain keywords are easier to rank for, which can result in lower rates. We prioritize cost-effectiveness by focusing on keywords and themes that align with your goals but don’t require excessive resources. This approach can ensure that we deliver impactful results without unnecessary expenses.
Industry Competitiveness
It will be easier to rank on Google if you have fewer competitors in your target area. On the other hand, the SEO service price will also increase if your business is in a competitive industry. This is because the industry with lots of well-established competitors poses greater difficulty in ranking, thus it will need more effort and strategy for the site to be optimized.
But even in a competitive field, we aim to provide affordable options to deliver effective results without overextending resources.
Technical SEO
Technical SEO involves optimizing the website’s structure, including elements like the robots.txt file, URL configuration, and XML sitemap. If you have an in-house web developer who can handle these aspects based on SEO agency recommendations, you might be able to save on SEO costs. But if you don't and need the agency to do it in your place, you may have to pay a higher fee as the SEO fees will encompass executing technical SEO on your site.
Complexity of the SEO Campaign
The complexity of an SEO campaign can also be varied due to existing website issues. For example, if your website has been penalized before by Google, it may need extra work as overcoming penalties demands a comprehensive SEO audit and corrective means. Websites with minimal content will also struggle to rank well. We keep our fees aligned with what’s necessary to address these issues, ensuring that we’re cost-effective while still achieving meaningful results.
Link Building
Link building is a crucial aspect of off-page SEO. It involves efforts like guest-posting and local citation. A site lacking backlinks will require more focus on link-building efforts, which might contribute to increased SEO costs. To bring authority to your site we are dedicated to providing this service on a practical budget by targeting only the amount of link-building essential to boost your rankings.
KPIs Set by Client
If you have set some KPIs (Key Performance Indicators) that the agency needs to achieve, such as publishing schedules, click-through rates, and others - it may affect the higher fees that will be charged. At Cardinal Digital, we work to accommodate these goals, ensuring we meet your expectations without compromising budget constraints.
Which SEO Package is Right for Your Business?
Choosing the right SEO package for your business in Singapore depends on your specific goals, budget, and the level of service you need. At Cardinal Digital, we offer flexible SEO packages tailored to meet various business needs and preferences. Here are a few key factors to consider when selecting the ideal package:
- Your Business Goals: For businesses looking to enhance local visibility, a package focused on local SEO may be ideal. Clear, measurable goals allow us to design an SEO strategy that aligns with your objectives.
- Desired Timeline for Results: If you aim for faster outcomes, higher-tier packages may be suitable, as they include more resources and advanced techniques to accelerate your online visibility.
- Industry Competition: Industries with high competition often require more extensive SEO efforts, which can affect the overall cost. In these cases, investing in a more comprehensive package may yield better results.
- Current Website Ranking: Businesses with well-optimized websites may only need minor adjustments, while websites with multiple issues may benefit from more extensive optimization to improve rankings.
Taking all of this into consideration will help our team to provide you with the right quotation for the SEO service packages.
Our SEO Services and Pricing
As one of the reputable SEO agencies that has worked with both local and international clients, Cardinal Digital offers SEO services starting from S$350. We offer an affordable entry point for businesses looking to boost their online presence in Singapore. This base package includes essential services like keyword research, on-page optimization, and monthly performance reporting. Providing a solid foundation to improve your website’s visibility and attract targeted traffic.
It is best to avoid any SEO specialists that promise first-page ranking in a short amount of time. Based on our experience, SEO results will be seen after around 6 months, depending on some factors such as website age, competition, and current website ranking.
Why Should You Choose an SEO Agency Over a Freelancer in Singapore?
You may get a lower price if you are dealing with freelancers but do keep in mind that freelancers often only work by themself or at most operate in 2 person teams. They might also dabble on other projects and won't be able to focus on your company, resulting in inadequate results. Hiring a reputable SEO agency will ensure you get a full-working team that is solely focused on optimizing your campaign, a dedication that a freelancer might not be able to match.
SEO is not a budget-friendly strategy, it involves various processes. Quality SEO service typically comes at a cost that reflects the expertise and effort required. But if you invest in SEO early, you will avoid paying any ads since your site can gain dominance in search engines from early on.
Contact us today to get a FREE consultation and quote. Our team will provide you with a comprehensive pricing plan!
