YouTube is one of the most influential platforms for content creation and audience engagement. With its vast reach and versatile content, YouTube offers brands an unparalleled opportunity to connect with audiences on a deeper level.
In Singapore, YouTube stands out as the most-used social media platform, with most Singaporeans spending more time on YouTube than on any other platform. This underscores the importance of tapping into the local YouTube ecosystem to engage with the audience. Whether you're a budding brand looking to make an impact or an established business seeking fresh growth, collaborating with top YouTubers can be a great strategy.
Below, we spotlight the top 20 YouTubers in Singapore that you can reach out to elevate your business!
JianHao Tan
Subscribers: 7.56M | Videos: 1.5K | Topic: Entertainment, Comedy
JianHao Tan is one of Singapore's most famous YouTubers. He first started in 2010, and today his channel has become a go-to for over 7 million subscribers. JianHau’s content is all about comedic sketches, parodies, and vlogs. He has a great creative storytelling skill, and his collaborations with other influencers solidify his status as a top entertainer in Singapore.
Wah!Banana
Subscribers: 1.4M | Videos: 613 | Topic: Entertainment, Comedy
Wah!Banana has been entertaining Singaporeans since 2012 with hilarious skits that humorously depict local life, from dating to school and work culture. The channel’s relatable content and diverse cast continue to resonate with fans in the Lion City.
Ridhwan Azman
Subscribers: 692K | Videos: 299 | Topic: Parody, Vlogs, Comedy
Ridhwan Azman's YouTube journey started in 2013 when he began posting comedy videos, pranks, and vlogs. His channel gained more popularity after founding CrazyEight Studios in 2017, a subsidiary of JianHao Tan’s Titan Digital Media.
SuperPrincessjo
Subscribers: 850K | Videos: 2K | Topic: Beauty, Lifestyle
Jyoti, or SuperPrincessjo, is a beauty guru known for her tutorials and festive vlogs. Her warm personality and cultural insights, make her a beloved figure in Singapore's beauty world.
SPEISHI
Subscribers: 172K | Videos: 329 | Topic: Travel, Beauty, Lifestyle
Soh Pei Shi’s bubbly personality shines through her food, beauty, and travel vlogs. As a fashion enthusiast and collaborator with brands like Love, and Bonito, she bridges style with relatable storytelling.
Wordweed
Subscribers: 53.9K | Videos: 369 | Topic: Lifestyle
Wordweed or Brenda Tan captivates audiences with her honest beauty reviews, personal experiences, and podcast Growing Pains. Her down-to-earth nature and engaging insights make her a trusted voice among young Singaporeans, making her one of the most relatable YouTubers in Singapore.
Jebbey Family
Subscribers: 1.62M | Videos: 478 | Topic: Family
Run by JianHao Tan and Debbie Soon, this channel offers a heartwarming glimpse into their parenting journey with their daughter, Starley.
The Smart Local
Subscribers: 359K | Videos: 1.9K | Topic: Entertainment, Lifestyle
This channel delivers quirky, relatable local content, from life challenges to societal issues. It’s a mix of fun, thoughtfulness, and Singaporean authenticity that keeps audiences engaged.
Zermatt Neo
Subscribers: 1.05M | Videos: 717 | Topic: Food Review, Mukbang
As a foodie Zermatt Neo turns every meal into a spectacle, celebrating local hawker culture while showcasing his incredible eating feats. His passion for food is contagious, making him one of the go-to YouTubers for any foodies in Singapore.
Seth Lui
Subscribers: 136K | Videos: 842 | Topic: Food Review, Mukbang
Started as a blogger first, before widening his reach through YouTube, Seth Lui’s channel is a treasure trove of culinary adventures, offering a behind-the-scenes look at iconic dishes and eateries. What makes his channel grow, is that his not only showcasing wonderful food in Singapore but also across Asia.
Peggi Neo
Subscribers: 1.07M | Videos: 1.2K | Topic: Mukbang Eating Shows, Food Reviews
Peggi Neo’s Mukbang and food review videos appeal to foodies worldwide. Her energetic personality adds flavor to every meal she showcases, thus no wonder she become one of the most subscribed foodies from Singapore.
TiffwithMi
Subscribers: 713K | Videos: 258 | Topic: Beauty, Fashion, Lifestyle
This dynamic sister duo, Tiffanie and Michy masterfully combines style, affordability, and humor, creating content that’s relatable and entertaining for their audiences.
MONGABONG
Subscribers: 113K | Videos: 723 | Topic: Beauty, Vlog, Travel, Lifestyle
Mongchin Yeoh’s chic travel and beauty vlogs transport viewers to exclusive events and exotic destinations. Through her channel, many Singaporeans can see lots of new destinations to travel to, what they should, what they should eat, and many more!
Naomi Neo
Subscribers: 451K | Videos: 96 | Topic: Beauty, Fashion, Motherhood
Naomi Neo’s channel delves into makeup, fashion, and candid discussions on life and motherhood. She started he YouTube channel back in 2015, and has since gained massive following.
Benjamin Kheng
Subscribers: 52.7K | Videos: 106 | Topic: Music, Entertainment
Singer-songwriter Benjamin Kheng combines music with humor in his YouTube channel. His talent and collaborations with other creators showcase his versatility and help him gain a loyal fanbase.
Dharni
Subscribers: 8.74M | Videos: 728 | Topic: Music
Dharni, a Singaporean beatboxer and musician, achieved global acclaim in 2013 by winning the Grand Beatbox Battle. His YouTube channel features beatboxing performances, tutorials, and vlogs offering a glimpse into his life as a musician.
Sanghavi and Senthil
Subscribers: 170K | Videos: 706 | Topic: Lifestyle, Vlog
Sanghavi and Senthil are a Singaporean couple, who utilize YouTube to showcase their daily life. This charming couple brings humor and wanderlust to life through their travel vlogs and post-marriage anecdotes. Making them one of the most relatable YouTubers in Singapore.
Xiaxue (Wendy Cheng)
Subscribers: 244K | Videos: 128 | Topic: Beauty, Lifestyle
A pioneer of Singapore’s influencer scene, Xiaxue blends beauty tutorials with lifestyle vlogs, offering sharp insights and a touch of humor in her content.
Andrea Chong
Subscribers: 5.06K | Videos: 52 | Topic: Fashion, Travel
Andrea Chong’s sophisticated sense of style and love for travel shine in her vlogs, making her a respected name in Singapore’s fashion scene. She started her blogging journey in 2013 and eventually ventured into YouTube, where she showcases fashion hauls, beauty tips, and travel vlogs.
The Bottomline
If you are a brand aiming to increase brand awareness, utilizing YouTube can be an effective strategy. But do keep in mind, it’s more important to collaborate with the right influencer in your niche than an extremely popular YouTuber whose larger audience may not be interested at all in your brand.
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