Singapore is a food haven where endless dining options abound, making restaurant marketing a crucial strategy for standing out in a highly competitive industry. With countless ways to promote your restaurant, deciding on the right approach can feel overwhelming. This is where food influencers come into play.
Food influencers are not only skilled at capturing drool-worthy photos but are also experts at showcasing the best of what restaurants have to offer. With their large followings on social media, they excel at spreading the word to elevate your restaurant’s visibility and reputation.
If you are currently looking for the best food influencers in Singapore, look no further. Here’s a list of food influencers you can consider partnering with, in 2025!
Top 25 Singapore Food Influencers
Brad Lau - @LadyIronChef
Brad Lau is the pioneer behind Instagram @ladyironchef. He is one of Singapore’s most prominent food bloggers. Beyond restaurant reviews, he shares updates on new cafe openings, making his platform a must-follow for food enthusiasts and businesses seeking exposure.
- Instagram: https://www.instagram.com/ladyironchef/
- Followers: 589K
- Contact: mail@ladyironchef.com
Char and Crystal - @gninethree
Sisters Char and Crystal started GNineThree in 2012, inspired by their belief that food is a gift to enjoy. Their blog covers a wide range of dining experiences, from cozy cafes to trendy new restaurants, helping readers navigate Singapore’s ever-evolving food scene.
- Instagram: https://www.instagram.com/gninethree/
- Followers: 20.3K
- Contact: gninethree@gmail.com
Christine A.D. - @foodirectory.sg
Christine’s Instagram has one of the most comprehensive guides to Singapore’s dining landscape. Offering insights into everything from street food to fine dining. Her passion for exploring diverse culinary options makes her a trusted source for food lovers.
- Instagram: https://www.instagram.com/foodirectory.sg/
- Followers: 102K
- Contact: sg.foodirectory@gmail.com
Adam Shah and Maryah Qubt - @thehalalfoodblog
Adam and Maryah focus on halal culinary experiences as they realize finding halal food options in Singapore food is a bit difficult. With this aim in mind, they started their journey as one of the most followed Singapore food influencers on Instagram. Their fun, relatable style resonates with younger audiences while providing valuable recommendations for the Muslim community.
- Instagram: https://www.instagram.com/thehalalfoodblog/
- Followers: 106K
- Contact: thehalalfoodblog@gmail.com
Hannah Cheng-Bradshaw - @chefhanbao
A model and food lover, Hannah merges her passion for lifestyle and cuisine on Instagram. From fine dining to creative food experiments, her account offers a visually stunning and honest take on Singapore’s food scene.
- Instagram: https://www.instagram.com/chefhanbao/
- Followers: 37.9K
- Contact: N/A (DM through Instagram)
Daniel Ang - @danielfooddiary
Daniel’s is a beloved resource among Singapore’s younger foodies. He started his journey as a food blogger and expanded his online presence to Instagram. Now amassing almost 300k followers on Instagram, he provides detailed reviews and insights, solidifying his place as a top influencer in the local food scene.
- Instagram: https://www.instagram.com/danielfooddiary/
- Followers: 290K
- Contact: DanielFoodDiary@gmail.com
Aiken Chia - @aikenchia
Known for his authentic and engaging content, Aiken Chia highlights everything from hidden gems to the trendiest eateries, making his account a source of inspiration for food enthusiasts.
- Instagram: https://www.instagram.com/aikenchia/
- Followers: 162K
- Contact: aiken@everygoodendeavour.com
Seth Lui - @sethluicious
Seth Lu stands out for its affordability-focused food content. The platform is a go-to for budget-conscious diners seeking the best bites in Singapore.
- Instagram: https://www.instagram.com/sethluicious/
- Followers: 202K
- Contact: N/A (DM through Instagram)
Maureen Ow - @misstamchiak
Maureen’s Instagram covers a diverse array of cuisines, her expansive reach makes her an invaluable partner for brands.
- Instagram: https://www.instagram.com/misstamchiak/
- Followers: 215K
- Contact: maureen@misstamchiak.com
Dr Leslie Tay - @IEatIShootIPost
Leslie Tay’s @ieatishootipost Instagram offers a rich variety of food reviews across cultures and cuisines. He is one of the most sought-after partners for food sponsorships among many brand and restaurant owners.
- Instagram: https://www.instagram.com/ieatishootipost/
- Followers: 168K
- Contact: N/A (DM through Instagram)
Clara Bean - @explodingbelly
Clara’s vibrant and detailed posts make her account a favorite for discovering the latest dining trends. Her lively storytelling offers a unique lens into Singapore’s culinary adventures.
- Instagram: https://www.instagram.com/explodingbelly/
- Followers: 102K
- Contact: explodingbelly@gmail.com
Yong Wei Kai - @sgcafehopping
A passionate cafe hopper, Wei Kai’s account showcases trendy cafes and restaurants with an eye for detail! He has more than 60k followers on Instagram, making him one of the best foodie influencers in Singapore.
- Instagram: https://www.instagram.com/sgcafehopping/
- Followers: 66.3K
- Contact: yongweikai@gmail.com
Mark Ong - @makoeats
Mark’s feed combines beautiful visuals and innovative food experiments, offering a fresh take on Singapore’s diverse food culture.
- Instagram: https://www.instagram.com/makoeats/
- Followers: 41.7K
- Contact: N/A (DM through Instagram)
Derrick Tan - @sgfoodonfoot
Derrick specializes in uncovering hidden culinary gems near MRT station. His honest and relatable reviews resonate with followers seeking practical recommendations.
- Instagram: https://www.instagram.com/sgfoodonfoot/
- Followers: 77.3K
- Contact: N/A (DM through Instagram)
Shawn Loh - @larvitar
Shawn blends his passion for food with personal stories, sharing relatable content on everything from dining spots to luxury hotel experiences. He is known for giving lots of new gems of places to his followers.
- Instagram: https://www.instagram.com/larvitar/
- Followers: 21.3K
- Contact: N/A (DM through Instagram)
Ranter, Rantee, and Ranbee - @therantingpanda
Ranter, Rantee, and Ranbee are the contributors behind @therantingpanda. They review a variety of food restaurant options, from the ones you can find in hawkers to Michelin-starred restaurants and more. They are known for maintaining a reputation for detailed and honest assessments.
- Instagram: https://www.instagram.com/therantingpanda/
- Followers: 56.5K
- Contact: pandaranting@gmail.com
Aaron Ho - @rubbisheatrubbishgrow
Known for his witty and straightforward style, Aaron offers quality reviews for all of the restaurant places that he visits. He is known as one of the high-quality influencers that are appealing to work with among businesses.
- Instagram: https://www.instagram.com/rubbisheatrubbishgrow/
- Followers: 38.9K
- Contact: N/A (DM through Instagram)
Joe Yang - @mightyfoodie
Joe’s @mightyfoodie is a versatile platform offering insights into various cuisines, from pastries to fast food. His mix of organic and sponsored reviews makes him a trusted influencer.
- Instagram: https://www.instagram.com/mightyfoodie/
- Followers: 51.9K
- Contact: N/A (DM through Instagram)
Cheryl - @msskinnyfat
Cheryl’s account covers food, fitness, and travel, appealing to diverse audiences. Her thoughtful mix of content makes her a versatile choice for partnerships.
- Instagram: https://www.instagram.com/msskinnyfat/
- Followers: 6,546
- Contact: ms-skinnyfat@live.com
Marc - @missionsgcafes
A seasoned cafe reviewer, Marc started his journey in 2014. Now, he has visited more than 810 cafes and has no plan to stop in the near future. His engaging style and focus on desserts and dining experiences make him an emerging influencer in Singapore’s food scene.
- Instagram: https://www.instagram.com/missionsgcafes/
- Followers: 8,242
- Contact: N/A (DM through Instagram)
Xue Wei & Keith - @anaffairwithfood
The duo behind @anaffairwithfood highlights Singapore’s hottest food trends and vibrant dining culture, offering engaging and informative content.
- Instagram: https://www.instagram.com/anaffairwithfood/
- Followers: 25.9K
- Contact: hello@anaffairwithfood.sg
Rachel - @foodgemsg
Rachel combines food, travel, and lifestyle content, offering a one-stop destination for diverse dining recommendations. As the platform continues to grow, she has welcomed more writers as contributors to enhance the content on @foodgemsg.
- Instagram: https://www.instagram.com/foodgemsg/
- Followers: 27.4K
- Contact: hello@foodgem.sg
Sihan Lee - @fundamentally_flawed
As a Le Cordon Bleu graduate, Sihan first shares her culinary expertise through her blog, Fundamentally Flawed. But now, she has also expanded her influence through Instagram, seamlessly combining artistic creativity with authentic reviews.
- Instagram: https://www.instagram.com/fundamentally_flawed/
- Followers: 46.3K
- Contact: N/A (DM through Instagram)
Clay Chua - @fatclay
Clay Chua is the person behind Instagram @FatClay. His Instagram account covers not only restaurant recommendations for Singapore foodies to spoil their taste buds, but he also provides lots of healthy food recipes that his followers can try to re-cook!
- Instagram: https://www.instagram.com/fatclay/
- Followers: 10.5K
- Contact: claychua@gmail.com
Nicole Poi - @PinkyPiggu
Nicole is the face behind @PinkyPiggu. At first, she shares her culinary adventures and cooking experiments thorough a blog before moving to Instagram to widen her reach. As a passionate food enthusiast, she constantly seeks out new dining spots and keeps her followers informed with the latest updates.
- Instagram: https://www.instagram.com/pinkypiggu/
- Followers: 26K
- Contact: N/A (DM through Instagram)
Over to You!
Now that you’ve discovered these amazing food influencers, it’s time to take action! Whether you’re looking to plan your next foodie adventure or seeking to elevate your brand’s online presence, these influencers are the perfect partners. Follow them for the latest dining recommendations or collaborate with them to spotlight your restaurant and attract a wider audience!