There are many types of influencers, from celebrities to bloggers to streamers across all sorts of social media networks and platforms, but a predominant platform for influencers is Instagram.
Its visual nature, ease of content creation and sharing and ability to engage make it almost a certainty that almost every serious influencer is on it.
As a business owner or marketer, you can no longer ignore Instagram with its over 1 billion monthly active users (since June 2018 and growing) with more than half of them being active daily.
What’s more, 80% of Instagrammers report that what they see on Instagram influences their purchasing decision! (Facebook, 2019) With over 71% of US businesses already using Instagram for business - you don’t want to be missing out.
While you definitely should be building up your own brand on Instagram - that could take a great deal of time and effort to do so from scratch, and that’s where influencers and influencer marketing agencies come in.
How To Leverage Influencer Marketing?
It’s a no-brainer that influencers with thousands if not millions of followers would be able to instantly put your product or service on Instagram in front of their followers with a good feature.
However, campaigns are not made up of a single post and it’s definitely no easy task to find the right influencer, work out a good deal with them or execute the whole marketing campaign.
Influencer marketing agencies can help you fill in that gap!
Being specialists, they are able to help your business every step of the way from campaign planning, discovering the right influencers, managing them, content creation to analytics and reporting to ensure you maximise your advertising budget.
Interested but unsure of which agencies to engage? Check out our list of top influencer agencies below:
Top 10 Influencer Marketing Agencies in the World
1. Viral Nation
Founded in 2014, Viral Nation is an award-winning global influencer marketing and talent agency, claiming to have the largest exclusive talent network in the industry.
They are both a full-service influencer marketing agency for companies, as well as an agency representing influencers. They are said to have outperformed on 95% of their campaigns, having over 400 million engaged consumers across their platforms and campaigns.
Key Clients: Baidu, Twitch, Aston Martin, Victoria’s Secret, Apple
Website: https://www.viralnation.com/
2. Kairos Media
Started in 2015, Kairos Media is an award-winning, full-service influencer marketing agency working with some of the largest global brands. They work with over 14,000 influencers from the lifestyle, travel, fitness, fashion & beauty, parenting, gaming and eSports industries.
Key Clients: Heinz, Angry Birds, KFC, Oppo, Pizza Hut
Website: https://www.kairosmedia.com/
3. Obviously
Obviously is a leading full-service influencer marketing agency that offers a huge network of over 400,000 influencers across all major social media channels.
All of which is found on their own influencer platform carefully curated by age, gender, location, interests, quality, and aesthetic to find the perfect fit for your brand.
Key Clients: Google, Sephora, L’Oreal, Lyft, Uniqlo
Website: https://www.obvious.ly/
4. SugarFree
SugarFree prides themselves as a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together with their clients to create a truly seamless experience.
Key Clients: Amazon, Microsoft, Airbnb, Fox, NBC
Website: https://sugarfree.agency/
5. HireInfluence
An award-winning elite influencer agency , HireInfluence develops intent-driven influencer marketing campaigns that merge the needs of brands, audiences and influencers since 2011. They hand select influencers for each and every campaign to ensure an organic fit along with authentic feeling content.
Key Clients: MTV, Nickelodeon, Southwest Airlines, Goldtoe
Website: https://hireinfluence.com/
6. Openinfluence
Open Influence is a global multi-award winning influencer marketing agency which helps brands create value over all major social platforms.
Their proprietary platform claims to have the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 100 million pieces of content.
Key Clients: Google, Pepsi, Bose, Puma, Unilever
Website: https://openinfluence.com/
7. Fanbytes
Fanbytes specialises in bridging the gap between brands and Generation Z, partnering with brands to help them distribute native campaigns to highly engaged audiences, through identified influencers on social media including TikTok, Snapchat, Instagram & Youtube.
They create content for an audience of 100 million teens and young adults, through our innovative technology platform.
Key Clients: Warner Music Group, Deliveroo, Apple Music, McDonald’s
Website: https://fanbytes.co.uk/
8. Mediakix
Founded in 2011, Mediakix is one of the very first and most recognized influencer marketing agencies. They have been recognized by Inc. 5000 as the fastest growing in the industry, connecting top brands to YouTube, Instagram, Twitch, bloggers, and social media influencers from emerging channels
Key Clients: Fairmont Hotel & Resorts, ExxonMobil, Hallmark, LG, Baidu
Website: https://mediakix.com/
9. The Amplify
The Amplify is a leading technology and data-driven influencer platform for Facebook, Instagram, YouTube, Snapchat, Twitter, and Pinterest in North America, South America, the United Kingdom, and Europe. They have merged with Collectively as part of their acquisition by the You & Mr Jones Group in August 2020.
They are known to work exclusively with top influencers and A-List brands.
Key Clients: Adobe, Dove, NFL, Volvo, Lipton
Website: https://theamplify.com/
10. Influencer Marketing Agency (IMA)
Since 2010, IMA has been a leader in harnessing the power of international influencers. IMA’s database consists of over 19 million of the best international influencers, across a variety of segments.
Their head office is based in Amsterdam with regional offices in New York City, Los Angeles, London, Singapore, Shanghai and São Paulo.
Key Clients: Under Armour, Phillips, Fairmont Pictures, Diesel, TikTok
Website: https://imagency.com/
Closing Thoughts
If you intend to reach out to the rising market of young adults or Gen Z and younger, influencer marketing is definitely something you cannot afford to miss out. Influencers literally hold huge amounts of influence in the younger generation nowadays which can make or break brands, and that trend is here to stay.
