If your business involves customers or leads calling in, you should be using call-tracking tools to track which marketing campaigns drove the calls. Otherwise, your marketing and sales team are literally working blindfolded as they will have no idea what is working and what isn’t!

Call tracking tools offer businesses the ability to monitor and analyze phone calls, providing valuable insights into marketing campaign performance and customer behavior. These tools help businesses optimize their advertising efforts, improve customer service, and increase sales by identifying the most effective channels for generating phone leads.

Below, we explore the top 10 call-tracking tools that you can consider to use in 2025. Whether you’re a small startup or an established enterprise, these tools can provide the data-driven insights needed to drive growth and improve your marketing ROI!

What Are Call Tracker Tools? 

Call tracking tools are software solutions that help businesses track, manage, and analyze phone calls from marketing campaigns. These tools assign unique phone numbers to different advertising channels, allowing businesses to monitor which campaigns are driving the most phone calls and which are most successful in generating leads or sales.

For best effect, these call tracker software can also be linked with your Customer Relationship Management (CRM) system to pool together associated data to determine the factors and campaigns driving calls.  Linking call tracker platforms with your CRM also allows you to provide better call experiences as it will enable your teams to have full visibility of important information on your callers.

Below are some of the best benefits you can get when using Call Tracking Tools:

• Call tracking tools allow businesses to see which marketing campaigns are most effective in driving phone leads.
• Businesses can learn more about customer needs and behaviors, improving customer service and sales strategies.
• Help to assess the quality of leads, helping sales teams prioritize high-value prospects.
• Improve ROI because businesses can track which channels are bringing in calls to optimize their marketing strategies.

10 Best Call Tracking Tools in 2025

WhatConverts

WhatConverts offers advanced call tracking, lead management, and conversion reporting. It integrates with CRM platforms and provides detailed insights into campaign performance.

• Pros: Easy to use, integrates with popular CRMs, and offers advanced analytics.
• Cons: Pricing may be higher than other options, limited international coverage.

Callrail

CallRail provides call tracking, analytics, and lead attribution. It offers features like keyword-level tracking and call recording.

• Pros: Excellent customer support, integrations with Google Ads, and robust analytics.
• Cons: Some advanced features may require a higher-tier plan, and the setup can be complex for beginners.

CallTrackingMetrics

CallTrackingMetrics allows you to track calls, record conversations, and generate detailed reports. What makes this tool great is that it can integrate with many third-party tools like Google Analytics.

• Pros: Great for multi-channel campaigns, detailed reporting, and high customization.
• Cons: Can be expensive for smaller businesses, and the interface may feel cluttered for some users.

Convirza

Convirza offers call tracking, automated call scoring, and lead analysis. It also provides call recording and keyword tracking.

• Pros: Comprehensive analytics and detailed reporting.
• Cons: It can be complicated to understand for new users.

Infinity

Infinity is a UK-based corporation that offers call tracking and analytics with a focus on omnichannel attribution. Infinity can also easily integrate with CRM platforms and marketing tools.

• Pros: Advanced analytics and easy integration with other tools.
• Cons: May be more suitable for larger businesses, but pricing may not be affordable for smaller companies.

Zendesk

True to its motto of delivering complete customer solutions, Zendesk offers a comprehensive suite of customer support tools for clients. This includes call tracking, ticketing, and customer interaction history.

• Pros: Seamless integration with other Zendesk products, excellent customer support, and advanced analytics.
• Cons: More expensive than some dedicated call tracking tools.

Zoho Desk

Zoho Desk is a customer support tool that includes call tracking, ticketing, and reporting. It integrates with Zoho CRM and other marketing tools.

• Pros: Affordable, great for small to mid-sized businesses, and offers a wide range of features.
• Cons: Lack of some advanced call tracking features that larger businesses might need.

Talkdesk

Talkdesk offers call tracking, cloud-based call centers, and integration with other customer service tools. This tool also provides detailed analytics and reporting for businesses, which can be useful for tracking customer behaviour.

• Pros: Scalable for growing businesses, strong integrations with other software.
• Cons: Price is on the expensive side.

Freshcaller

Freshcaller provides call tracking, cloud phone systems, and call center solutions. By using Freshcaller you will be able to monitor and analyze incoming and outgoing calls, ensuring a better understanding of customer interactions and team performance.

• Pros: Affordable pricing, easy-to-use interface, and strong call routing features.
• Cons: Limited advanced analytics, especially if compared to other tools.

HubSpot

HubSpot is a comprehensive CRM and sales suite that offers a native call-tracking feature seamlessly integrated into its platform. The tool allows you to track calls, record conversations, and manage all your customer interactions directly from HubSpot. 

• Pros: Can make calls directly from the browser using a desk phone or VoIP line, and free plan available (limited features).
• Cons: No dedicated call center features, requires HubSpot CRM to use the call tracking features.

What to Look for In Call Tracking Tools?

When selecting a call-tracking tool, there are several important factors to consider. You should not walk in blindly, and choose whatever software without understanding the needs of your business. 

Below are some important factors you can consider before choosing the right call-tracking tools.

Features 

Make sure you know all the features available on the tools, this is important because these will be the features that you can use for your business. But generally, a good call tracking tool should include features like:

• Dynamic number insertion (DNI) to track calls from different sources
• Call recording monitors conversations and improves customer service
• Analytics and reporting to measure campaign performance
• Call routing and forwarding to direct calls to the right department

Pricing

Pricing can vary based on the features offered and the scale of your business. It's important to find a tool that fits within your budget while offering the features you need. Some tools offer pay-as-you-go options, while others have subscription models with tiered pricing based on the number of calls.

Easy of Use

The software should be user-friendly, with an intuitive interface that makes it easy to set up, manage, and analyze call data without requiring a steep learning curve.

Quality of Support

You should know what kind of support you can get from customer service if you decide to use them for your business. Look for a tool that offers multiple support channels, such as phone, email, or live chat, along with a robust knowledge base to assist you with any questions.

Coverage

Next, make sure the tool covers the geographic regions where your business operates. Some tools may be more suited to specific countries or regions—find the best one that suits your business coverage.

Security Safeguards

Since call tracking involves sensitive customer data, security is crucial. Choose a tool with strong encryption, secure data storage, and privacy compliance features to protect customer information.

Integration

Last but not least, the tool should integrate easily with other software you use, such as customer relationship management (CRM) systems, Google Analytics, and marketing automation platforms, to streamline data and improve workflows.

Final Thoughts

Call tracking tools are essential for businesses looking to measure the effectiveness of their marketing efforts and improve customer interactions. Whether you're a small business or a large enterprise, you will need a proper call-tracking solution that can help you optimize your marketing strategies, boost customer satisfaction, and improve your marketing strategies!